Keke Palmer Teams Up With Google For 4th Annual Black-Owned Friday Shoppable Campaign
On November 20, Google and the United States Black Chambers of Commerce (USBC) unveiled their fourth Annual Black-Owned Friday Campaign, which featured the award-winning actress and singer.
The initiative aims to promote and support black-owned businesses not only during the holiday season, but also in the long run.
Palmer posted a fun “Call To Action” video on Instagram on Monday, urging global shoppers to consistently support Black-owned businesses.
Palmer puts her creative spin on Crystal Waters’ classic house hit “100% Pure Love” in the short, shoppable video, encouraging consumers to support Black-owned businesses in order to promote economic empowerment within the Black community.
In the engaging video, the Primetime Emmy Award-winning star visits and supports various Black-owned businesses, such as International Beauty Supply and ETC in Los Angeles, and Critter Care Animal Hospital in Houston, Texas.
Also Read: Will Smith claims he is a target of ‘smear campaign’, says his children feel ‘hurt’ following gay affair allegations
he campaign also highlights numerous brands featured on the ByBlack Platform, a free national directory and certification program powered by USBC.
ByBlack aims to assist consumers in connecting with Black businesses and providing support to emerging Black-owned brands. Alicea Gay, VP of External Affairs, commended the Hollywood actress for utilizing her voice and platform to express support for Black-owned businesses globally.
Source: bossip
Keke Palmer Teams Up With Google For 4th Annual Black-Owned Friday Shoppable Campaign
