Last week, Beyonc announced during the Super Bowl that “Renaissance Act II” will arrive on March 29 and released two singles from the album: “TEXAS HOLD ‘EM” and “16 Carriages.” They are both country songs, leading fans to believe that will be the genre of “Renaissance Act II.”
On Tuesday, a Beyonc fan wrote in an X post that he asked Oklahoma’s country music station to play “TEXAS HOLD ‘EM,” but was rejected.
I requested Texas Hold Em at my local country radio station (KYKC) and after requesting, i received an email from the radio station stating We do not play Beyonc on KYKC as we are a country music station. @BeyLegionpic.twitter.com/eQksQemk6m
— JUSTIN (@jussatto) February 13, 2024
The post contained a screenshot of the rejection email, where KYKC’s station manager Roger Harris said: “We do not play Beyonc on KYKC as we are a country music station.”
The Beyhive, Beyonc’s fandom, quickly kicked into action, with many fans complaining about the perceived snub on social media and others emailing the station to rectify the mistake.
Later on Tuesday, KYKC posted on X that they planned to play TEXAS HOLD ‘EM after receiving many calls.
A spokesperson from KYKC’s parent company, the South Central Oklahoma Radio Enterprises (S.C.O.R.E), told Entertainment Weekly on Tuesday that Harris was unaware that Beyonc had pivoted to country music.
Harris also told EW via email that he would have responded the same way if someone had requested a Rolling Stones song.
“Normally we would watch a new song to see how it does on the charts before we added it,” Harris said. “We apparently were targeted in a big campaign to add the song.”
Harris said the station didn’t even have the song file, so they had to reach out for it before adding it to the station’s playlist.
A representative for KYKC told EW that Sony Music, which released the singles via Columbia Records, did not send the songs to country radio stations until recently. The rep said they also weren’t given the files for Beyonc’s previous country song, “Daddy Lessons.”
A representative for Columbia Records, Beyonc, and KYKC did not immediately respond to Business Insider’s request for comment.
The country music industry has excluded Beyonc in the past
Beyonc’s first country song, “Daddy Lessons,” was released in 2016 as part of her sixth album, “Lemonade.” The song was an ode to Beyonc’s upbringing in Houston.
Although critics and fans praised Beyonc’s country pivot, the Country Music Association Awards and the Grammy’s country music committee did not nominate the song for any awards, which was viewed as a snub. It’s not clear whether Beyonc music was actually submitted for consideration.
When Beyonc sang “Daddy’s Lessons” with the country band Dixie Chicks at the CMA Awards in November 2016, some country fans criticized the performance. According to The New York Times, some fans thought Beyonc wasn’t country enough or criticized her liberal-leaning politics, while others made racist comments.
Slate reported in 2016 that Orlando’s country radio station K92.3 received backlash from its listeners after playing “Daddy Lessons” on air.
KYKC’s Harris also told “Good Morning America” this week that his “traditional” listeners have also complained about “TEXAS HOLD ‘EM” being played.
The response to Beyonc’s music has sparked conversations about the history of Black artists being rejected by the country industry.
On Wednesday, radio host Bobby Bones said on his podcast, “The Bobby Bones Show,” that white artists such as Kenny Rogers and Post Malone did not receive backlash after pivoting to country.
Freelance journalist Taylor Crumpton wrote in a Time op-ed on Wednesday that African Americans heavily influenced country music, and Black artists deserve to be recognized by the industry.
“Knowles-Carter’s presence in country music is signaling the birth of a new era, a renaissance if you will,” Crumpton wrote of Beyonc. “It is time for the institutional oppressive regimes of country music to be removed, and for those who have continued to carry on the legacy of country’s music heart and soul to be seated at the table.”
